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Meet the Founder and Designer - Shreeni J

The d-sign entrepreneur launched D-Sign Interiors NZ Limited in Christchurch in 2013.

Shreeni spent a couple of years building her career in senior management positions within the hospitality sector. From there she became a lecturer / educator through the university, where she inspired others to learn.

Shreeni and her husband; Dilan were offered an opportunity within Burma that combined their skills to work on a project for a United Nations funded project, setting up a hotel institute. Shreeni’s interior d-sign and artistic flare was shortly recognised locally, and her expertise were soon in high demand by friends and the hotel industry.

Shreeni loved to challenge herself, and decided to explore a more creative field to what her background offered. This is where Shreeni opened a jewellery store selling handcrafted unique pieces and beautiful items d-signed and created by herself.

Another move arrived on the cards for Shreeni and her husband, where they relocated to Doha, Qatar. While her husband was busy within his new role managing a housing complex, Shreeni continued to apply her interior d-sign skills through many local projects.

Shreeni and Dilan returned home to start their family, where she gave birth to their son. It wasn’t long before a new business opportunity had them travelling to Vietnam, where Shreeni took the time to enjoy motherhood. Ready to settle as a family, it became clear that New Zealand was the perfect place to call home. They landed in Methven, a small country town in Canterbury, where her husband managed the local resort; Terrace Downs.

By combining her hospitality management and d-sign expertise with her unique style, Shreeni began styling local hotels to satisfy her passion. She would arrange flowers, displays, coordinate styling for events and more. Realising her love for d-sign and furniture, Shreeni began to upcycle furniture pieces from home in her spare time, alongside renovating their family home

Shreeni, having had the opportunity to work alongside many high-profile resorts, hotels, and other luxury accommodation around the world has had the joy of being exposed to world-class interior d-sign and styling. This has always inspired her d-sign, and ignited her passion to interior design homes, hotels, homeware and furniture pieces to look and feel just as elegant, grand and comfortable.

Shreeni has fun creating furniture pieces, redesigning furniture pieces, traveling around the world and handpicking the pieces she wants to sell in her shop and seeing these pieces in peoples beautiful homes.

D-Sign is now a good size company, we have a good size passion but still humble in our love for design.